“There’s nothing in the palette of entertainment that can’t be done in 3-D. All the hard work has been done. Still, Avatar and all future 3-D films will live or die based on (their) own merits. Market forces drive this thing based on content." - December 2008
On using cutting edge techniques: "It's this form of pure creation where ... if you want to move a tree or a mountain or the sky or change the time of day, you have complete control over the elements and the production design," - September 2008
"It is the most challenging film I've ever made." - August 2008
"One more layer of the suspension of disbelief will be removed. All the syn-thespians are photo-realistic. Now that we've achieved it, we discovered CG characters in 3D look more real than in 2D. Your brain is cued it's a real thing not a picture and discounting part of image that makes it look fake." - July 2008
"I don't know if this will be a good film, great film, awful film, but I can say with absolute certainty that you will see stuff you've never imagined, and that the process of making this film will generate a lot of interest within the technical side of the biz." - February 2008
"Each one of my actors is turning in incandescent work --- Sigourney, Sam Worthington, Stephen Lange, Giovanni Ribisi, Michelle Rodriguez, Joel David Moore ---- they're each so right on that it's impossible to think of anyone else playing their characters." - December 2007
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