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Regal Entertainment Group to Install Sony 4K Digital Cinema Projection Systems Across Entire Circuit
May 2009 - Regal Entertainment Group, the largest motion picture exhibitor in the world, and Sony Electronics announced an agreement for the installation of Sony 4K digital projection systems across its entire circuit over the next 3 to 5 years, which will create the most extensive 4K deployment to date.
"The rollout of these Sony 4K systems gives Regal the opportunity to utilize the latest technology to provide our patrons the best available presentation," said Amy Miles, Regal Entertainment Group's incoming chief executive officer.
"Sony's state-of-the-art 4K systems produce the highest levels of resolution, contrast and overall image quality."
Approximately 1,500 of the Regal screens will also be outfitted for 3D digital projection, using Sony's newly introduced dual-lens adaptor technology.
"Regal has always been at the forefront of merging technology with entertainment to create a dynamic movie-going experience," said Gary Johns, vice president and head of Sony Electronics' digital cinema business.
"The innovative design and capabilities of the 4K projectors are a perfect fit for supporting their commitment to deliver not only the highest-quality 2D and 3D digital projection, but also alternative content, live theatrical events and more."
Sony 4K projectors offer the highest image resolution of all projection technologies, producing 8.8 million pixels.
4K technology provides image resolution four times greater than 2K projection systems and slightly more than four times greater than high-definition.
The Regal and Sony agreement is part of an initiative being led by Digital Cinema Implementation Partners, LLC (DCIP), an organization formed in 2007 by Regal Entertainment Group, AMC Entertainment and Cinemark USA, Inc. DCIP is charged with planning and implementing the deployment of digital cinema.
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AMC Entertainment To Convert Entire Circuit To Digital Cinema Projection With Sony 4K Systems
March 2009 - AMC Entertainment Inc., a leading theatrical exhibition and entertainment company, has reached an agreement in principle with Sony Electronics to install 4K digital cinema projection systems across its theatre circuit.
With 309 theatres and 4,628 screens, AMC will be the largest entertainment company equipped with 4K digital technology in North America. It accelerates the momentum behind AMC's transition to digital projection technology and will provide AMC guests with the most state-of-the-art on-screen presentation available.
"At AMC, we deliver movies and other great entertainment presented in an immersive, big-screen viewing environment," said Gerry Lopez, chief executive officer and president, AMC Entertainment Inc.
"The agreement with Sony drives the quality and experience in that environment to the next level and is a prime example of our strong advocacy of the industry's move to a digital platform. Digital cinema provides a new world of programming flexibility and opportunities for exhibitors, as well as a more efficient method of supplying content to our theatres. Sony 4K technology is a key and will result in an enhanced entertainment experience for our guests."
The Sony 4K digital cinema projections systems being installed at AMC offer the highest picture resolution of all available projection technologies (at 8.8 million pixels, 4K provides image resolution four times greater than 2K projection systems and slightly more than four times greater than high-definition). This, coupled with the ability to exhibit content in an exciting social environment and on screens that are up to 90 to 100 times larger than a typical in-home HDTV, puts AMC in a position to offer industry-changing technology resulting in an undeniably superior entertainment experience, Lopez said.
The 4K systems include manufacturing techniques that result in an efficient installation process. Sony's digital cinema team will work with AMC to provide technical support of the systems and operations management at the company's theatre locations. "AMC's digital roll-out using 4K technology is a breakthrough for the digital cinema industry and is a model for how these systems can transform an exhibitor's operations," said John Scarcella, president of Sony Electronics' Broadcast and Business Solutions Company.
Currently, AMC features Sony's digital projection systems in 11 theatres on 150 screens throughout the circuit; 29 of the current Sony-equipped screens feature 3D capabilities, with additional 3D screens planned as the AMC roll-out continues. The AMC and Sony agreement is part of an initiative being led by Digital Cinema Implementation Partners, LLC, and Regal Entertainment Group.
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AMC Entertainment® adding 1,500 RealD 3D screens in U.S and Canada
March 2009 - AMC Entertainment Inc., a leading theatrical exhibition and entertainment company, and RealD, the world’s leading outfitter of 3D-enabled theatres, announced that AMC will add up to 1,500 RealD 3D screens to its circuit in the United States and Canada. The rollout of RealD 3D-enabled screens has already begun with new screens added monthly at AMC locations. This agreement brings RealD’s 3D network to nearly 8,000 total committed screens worldwide with approximately 2,600 RealD 3D screens installed today.
“AMC has a world-class reputation for guest satisfaction, and we look forward to bringing RealD’s exceptional 3D experience to all of our theatres, as our intent is to feature at least one screen in every AMC theatre,” said Gerry Lopez, chief executive officer and president of AMC Entertainment Inc. “This partnership with RealD will give our guests an enhanced way to experience movies perfectly timed for the full line-up of 3D films coming from some of the biggest names in Hollywood.” “AMC is a global leader in entertainment and we’re proud to work with them to enable this huge number of screens across their circuit with RealD 3D technology,” said Michael V. Lewis, chairman and CEO of RealD.
“Audiences are seeking a new and truly engaging form of entertainment that AMC and RealD together can provide through this extensive commitment to build out one of the largest RealD 3D circuits in the world.” RealD’s next-generation digital 3D is ultra-realistic, bearing no resemblance to the anaglyph red-and-blue glasses based 3D of old. A bright spot for the entertainment industry, RealD 3D is driving box office to the tune of three to four times per screen revenue of the same film on 2D screens.
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